What metrics do you focus on in complex SEO projects?
I focus on metrics like organic traffic, keyword rankings, conversion rates, and user engagement, while also considering the specific KPIs defined for each project.
What role does user intent play in your content strategy?
Understanding user intent is central to my content strategy; I ensure that each piece of content aligns with what users are searching for and provides the information or solutions they need.
How do you manage website migrations to avoid SEO setbacks?
I meticulously plan the migration, including URL mapping, 301 redirects, and thorough testing before and after the migration to ensure a smooth transition without losing search visibility.
How do you handle SEO challenges in highly competitive industries?
I conduct thorough competitive analysis to identify gaps and opportunities, then develop a strategy that leverages unique content, technical optimizations, and targeted outreach to differentiate the site.
How do you optimize a site for better crawlability?
I ensure a clean and logical site structure, use XML sitemaps, and maintain a well-organized robots.txt file to guide search engines in crawling the site efficiently.
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