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    Frequently Asked Questions

    Question

    How do you identify the best keywords for a website?

    Answer

    I start with a thorough understanding of the target audience, then use tools like Google Keyword Planner, Ahrefs, and SEMrush to find relevant, high-traffic keywords with reasonable competition.

    Question

    How do you balance keyword targeting and content quality?

    Answer

    I prioritize creating high-quality content that naturally incorporates keywords, ensuring that it meets user intent and provides value, rather than overstuffing keywords.

    Question

    How do you track the performance of keywords over time?

    Answer

    I use tools like Google Search Console, Ahrefs, and SEMrush to monitor keyword rankings, adjust strategies as needed, and report on progress regularly.

    Question

    What is your strategy for long-tail keywords?

    Answer

    I identify long-tail keywords that are highly specific to the target audience’s needs and incorporate them into content to capture more targeted and conversion-ready traffic.

    Question

    How do you handle keyword cannibalization?

    Answer

    I regularly audit the site to identify keyword cannibalization issues and address them by merging content, optimizing pages for distinct keywords, or using canonical tags.

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