How do you identify the best keywords for a website?
I start with a thorough understanding of the target audience, then use tools like Google Keyword Planner, Ahrefs, and SEMrush to find relevant, high-traffic keywords with reasonable competition.
How do you balance keyword targeting and content quality?
I prioritize creating high-quality content that naturally incorporates keywords, ensuring that it meets user intent and provides value, rather than overstuffing keywords.
How do you track the performance of keywords over time?
I use tools like Google Search Console, Ahrefs, and SEMrush to monitor keyword rankings, adjust strategies as needed, and report on progress regularly.
What is your strategy for long-tail keywords?
I identify long-tail keywords that are highly specific to the target audience’s needs and incorporate them into content to capture more targeted and conversion-ready traffic.
How do you handle keyword cannibalization?
I regularly audit the site to identify keyword cannibalization issues and address them by merging content, optimizing pages for distinct keywords, or using canonical tags.
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