How do you handle toxic backlinks?
I regularly audit the backlink profile using tools like Ahrefs or Google Search Console and disavow any toxic backlinks that could harm the site’s SEO performance.
What metrics do you focus on in complex SEO projects?
I focus on metrics like organic traffic, keyword rankings, conversion rates, and user engagement, while also considering the specific KPIs defined for each project.
How do you manage website migrations to avoid SEO setbacks?
I meticulously plan the migration, including URL mapping, 301 redirects, and thorough testing before and after the migration to ensure a smooth transition without losing search visibility.
What is your process for optimizing URLs?
I create clean, descriptive, and keyword-rich URLs that are easy for both users and search engines to understand, avoiding unnecessary parameters and ensuring consistency.
What tools do you use for competitive research?
I use tools like SEMrush, Ahrefs, and Moz to gather detailed data on competitors’ SEO strategies, including keyword rankings, backlink profiles, and content performance.
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