Website Indexing Optimization via Google Search Indexing API

This project focused on accelerating the indexing management process for a large-scale website. Faced with over 11,000 non-indexed pages and a slow natural crawling rate, I moved away from manual URL inspection to an automated, API-driven approach.

My primary goal was to clear the “Crawled – currently not indexed” and “Discovered – currently not indexed” queues, which held over 3,100 stagnant pages. By developing a custom solution, I successfully reprocessed nearly 6,000 URLs in a short timeframe, significantly improving the site’s search engine visibility.

Technical Implementation: Bypassing GSC Limits

To handle this volume of data, I built a custom Python-based system that addresses the standard limitations of Google Search Console:

• Overcoming GSC Limits: While the standard URL Inspection tool limits manual submissions to only 10 URLs per day, I used the API to increase this capacity to 200 URLs daily.
• Data Export & Management: Since GSC reports are capped at 1,000 rows, I implemented external data exporting to manage and analyze the full list of 11,000+ problematic URLs.
• Python-Powered Automation: I developed a Python script that automatically processes marked data, eliminating manual work and reducing human error.
• Intelligent Execution: My script is programmed to automatically identify which pages need to be updated and which should be removed, ensuring the most efficient use of the crawl budget.
• Quota Tracking: I integrated a monitoring system within the script to track daily API limits and ensure continuous, uninterrupted processing.

Key Achievements

• Drastic Queue Reduction: Decreased “Crawled – currently not indexed” pages from 3,110 to about zero.
• Workflow Efficiency: Automated the removal and updating of outdated content, bypassing the constraints of the standard GSC admin panel.
• Index Cleanup: Successfully reduced the total number of non-indexed pages and improved the overall health of the website’s index status within 6 weeks.
• Visibility Boost: Increased the number of effectively indexed pages by 100+ during the initial optimization phase, setting the stage for future organic growth.