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    Frequently Asked Questions

    Question

    How do you balance keyword targeting and content quality?

    Answer

    I prioritize creating high-quality content that naturally incorporates keywords, ensuring that it meets user intent and provides value, rather than overstuffing keywords.

    Question

    What are “Growth Signals” within the report?

    Answer

    I’ve engineered the system to flag four specific high-value statuses:

    • Rising Star: These are the “hottest” keywords. My script flags them when the maximum search volume occurs in the very last two months of the analysis. This identifies spikes happening right now.
    • Impressive Growth: Reserved for explosive trends where the average search volume in the current period (P3) is at least 5 times higher than the starting period (P1).
    • Significant Growth: Keywords that show steady, reliable momentum with a growth factor of at least 2x and a consistent upward trajectory (P2 < P3). 4-word+
    • Low Competitive KW: This identifies “low-hanging fruit.” I filter for long-tail queries (4+ words) that maintain high volume (>1,000/mo) but have a Low Competition score directly from Google’s data.
    Question

    What metrics do you focus on in complex SEO projects?

    Answer

    I focus on metrics like organic traffic, keyword rankings, conversion rates, and user engagement, while also considering the specific KPIs defined for each project.

    Question

    How do you stay ahead of competitors in SEO?

    Answer

    I continuously monitor competitors’ strategies, adapt quickly to industry changes, and focus on creating unique, high-quality content that sets the site apart.

    Question

    How do you handle toxic backlinks?

    Answer

    I regularly audit the backlink profile using tools like Ahrefs or Google Search Console and disavow any toxic backlinks that could harm the site’s SEO performance.

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